Website Rebuild Blueprint
EVOCEAN GmbH
Website: https://www.evocean.com Version: 1.0 Prepared by: Silverbush AG © www services Date: _______________ Status: Ready for Review
© Silverbush AG — confidential · do not distribute, process, or use in any other way
Table of Contents
- Phase 1 — Full Website Analysis
- Phase 2 — Content Mapping
- Phase 3 — New Website Architecture
- Phase 4 — UX & Conversion Optimization
- Phase 5 — Content Rewrite
- Phase 6 — Multilingual Structure
- Phase 7 — Design Concept
- Phase 8 — SEO Structure
- Phase 9 — Consolidation & Final Review
- Bonus — Digital Strategy Analysis
How to Review This Document
Each phase section contains:
- A summary of what was done
- Key findings and decisions
- A list of deliverables
- Open questions requiring your input
- A space for your written feedback
- A checkbox to approve and proceed
Please review each phase in order. Mark the approval checkbox once you are satisfied with a phase. Add written comments in the Customer Feedback section. Return the completed document to your project contact.
Silverbush Website Build Services · Phase 1 of 10
Phase 1 — Full Website Analysis
Project: EVOCEAN GmbH | Website: https://www.evocean.com Status: [ ] Draft [ ] In Review [ ] Approved Reviewed by: _______________ Date: _______________
© Silverbush AG — confidential · do not distribute, process, or use in any other way
Summary
We crawled the current evocean.com website end to end — 179 unique pages, 78 media assets and 85 external links — and measured technical setup, performance, content depth, trust, conversion, design, accessibility and security. The site scores 41/100 overall, with 32 issues recorded (5 high, 16 medium, 11 low). The most urgent findings are a publicly downloadable 469 MB server debug log on an out-of-support PHP version, a home page that does not guide business buyers, and missing SEO and accessibility basics across most pages.
Key Findings / Decisions
| # | Finding / Decision | Impact | Status |
|---|---|---|---|
| 1 | Critical security exposure on the live server: /wp-content/debug.log (469 MB) is publicly downloadable and the server announces end-of-life PHP 8.1.34. Security score 3.0/10. Fixing this sits with the hosting partner — nothing was changed during the assessment. | High | Open |
| 2 | Home page does not guide B2B buyers: no H1 heading, one generic CTA, text-only hero, 19 products and 12 services buried in menus, and 2 of 5 live subdomains not linked. | High | Agreed |
| 3 | SEO and accessibility basics missing at scale: 115 of 179 pages without meta description, 165 without og:image, 278 of 311 image references without alt text, 8 helper pages exposed in the sitemap. | Medium | Agreed |
| 4 | Conversion and trust are the weakest areas (3/10 and 4/10): no booking, no service-specific lead paths, no customer logos or testimonials on the home page, and founding-year figures that conflict (1880 vs. 2006). | Medium | Agreed |
| 5 | Client confirmed the company spelling is EVOCEAN GmbH; the misspelling in the original brief was a typo, and all deliverables use EVOCEAN. | Low | Agreed |
Deliverables Produced in This Phase
- D1 — Website Analysis Report (Markdown, PDF and companion dashboard JSON), updated in Phase 9 with the answers to the open questions
- D2 — Visual Asset Inventory: every image, logo and graphic catalogued with its exact source URL
- D3 — Favicon Audit Report: missing variants, sizes and manifest entries
- D4 — Design Guidelines Part B: observed brand tokens, design debt items and constraints
Open Questions
- Which contact e-mail address is canonical (info@evocean.com is used in the planned copy; confirmation pending)?
- Which certifications, client logos and testimonials may be published? All proof categories are placeholders awaiting your input (Decision 4).
- Who fixes the server findings (debug.log, PHP upgrade) — the hosting partner? These remain outside the assessment.
- Is there B2G / public-sector proof to show? Deferred by you for the moment.
Customer Feedback
[Space for written customer comments after review]
Approval
- Customer approves this phase and confirms to proceed
Silverbush AG © www services · EVOCEAN GmbH · 02.Nov.2026 · Page 1 of 1
Silverbush Website Build Services · Phase 2 of 10
Phase 2 — Content Mapping
Project: EVOCEAN GmbH | Website: https://www.evocean.com Status: [ ] Draft [ ] In Review [ ] Approved Reviewed by: _______________ Date: _______________
© Silverbush AG — confidential · do not distribute, process, or use in any other way
Summary
Every one of the 242 crawled source records was mapped to a destination in the future structure, and 13 content gaps were briefed where the current site has no matching content. Five broader decisions — French content, the legacy portfolio, topic-site ownership, publication permissions and training/consultation booking — were walked through with you one at a time and approved. Your service facts for IBM ELM, Rhapsody trainings, EVOLVIA, home positioning and the 15-minute consultation were recorded and marked as input, not approved publication copy.
Key Findings / Decisions
| # | Finding / Decision | Impact | Status |
|---|---|---|---|
| 1 | French content: useful French pages stay publicly accessible at their current addresses so SEO is not lost; no new French translation for now; historical material clearly distinguished from current offers. | High | Agreed |
| 2 | Legacy portfolio: Watson IoT removed; DOORS Classic retained with migration focus; Hansoft retained as Perforce P4 Plan (Jira alternative); ConDisSca and Node-RED kept as clearly labelled public archives. | High | Agreed |
| 3 | Topic-site ownership: evocean.com is the shared corporate entry; the five topic sites keep their own go-to-market, visitor acquisition and lead generation, with consistent EVOCEAN branding. | High | Agreed |
| 4 | Publication permissions: all proof categories (references, testimonials, outcomes, certifications, public-sector proof) are reserved placeholders pending your input and publication approval. | High | Agreed |
| 5 | Training and consultation: training is enquiry-led; visitors book available 15-minute consultation slots directly; a future admin panel will plan and publish both. Course dates, prices and availability are never invented. | High | Agreed |
| 6 | Service facts recorded: IBM ELM / DOORS Next scope and delivery models, Rhapsody training model (on-site max 10, online max 8, EN/DE/FR, 3-day baseline), EVOLVIA phased governance, Worktransformation three pillars (Clarity, Capability, Cognition), Life Sciences audience, home positioning and consultation booking fields. | Medium | Agreed |
Deliverables Produced in This Phase
- D5 — Content Map v1.6: 242 mapped records, 13 gap briefs, approved decisions and service facts (Markdown, CSV and JSON)
Open Questions
- Customer and project names for references and testimonials (placeholders until you supply approved input).
- Consultation scheduling mechanics: confirmation flow, privacy text and the topics the picker lists.
- EVOLVIA workshop terms and pricing remain pending.
- Home proposition wording stays client positioning input until approved as final publication copy.
Customer Feedback
[Space for written customer comments after review]
Approval
- Customer approves this phase and confirms to proceed
Silverbush AG © www services · EVOCEAN GmbH · 02.Nov.2026 · Page 1 of 1
Silverbush Website Build Services · Phase 3 of 10
Phase 3 — New Website Architecture
Project: EVOCEAN GmbH | Website: https://www.evocean.com Status: [ ] Draft [ ] In Review [ ] Approved Reviewed by: _______________ Date: _______________
© Silverbush AG — confidential · do not distribute, process, or use in any other way
Summary
The final architecture and sitemap were developed from the approved D5 v1.6 content map. The plan contains 229 pages: 41 core English pages, German mirror pages reserved for after English is finalised, 25 French pages retained at their current addresses, and the ConDisSca and Node-RED public archives preserved. All 242 source records were dispositioned, Watson IoT and monday.com were excluded, and the five topic sites keep independent navigation and lead generation.
Key Findings / Decisions
| # | Finding / Decision | Impact | Status |
|---|---|---|---|
| 1 | 229-page sitemap: 41 core English pages, 67 reserved German counterparts, 25 retained French pages, 2 public archives, plus supporting pages — planned only, nothing published. | High | Agreed |
| 2 | Information architecture: shared corporate entry at evocean.com with paths to all five independent topic sites and the three priority offers; Life Sciences addresses quality leaders, Worktransformation addresses HR, EVOLVIA sits with the R&D services. | High | Agreed |
| 3 | Ten pending areas remain gated: evidence, legal text, translations, conditional pages and individual URL changes each need separate approval. | Medium | Open |
| 4 | Watson IoT and monday.com excluded from the future offer; no live deletion, redirect or publication authorised. | Medium | Agreed |
Deliverables Produced in This Phase
- D6 — New Website Sitemap (Markdown, sitemap CSV and architecture JSON), later updated with SEO annotations
- D7 — Information Architecture (Markdown, page strategy CSV)
- Phase3_Source_Dispositions CSV — the disposition of every one of the 242 source records
Open Questions
- Individual URL changes, redirects and retirements need separate approval before anything goes live.
- Conditional pages stay pending until the client facts behind them are confirmed.
Customer Feedback
[Space for written customer comments after review]
Approval
- Customer approves this phase and confirms to proceed
Silverbush AG © www services · EVOCEAN GmbH · 02.Nov.2026 · Page 1 of 1
Silverbush Website Build Services · Phase 4 of 10
Phase 4 — UX & Conversion Optimization
Project: EVOCEAN GmbH | Website: https://www.evocean.com Status: [ ] Draft [ ] In Review [ ] Approved Reviewed by: _______________ Date: _______________
© Silverbush AG — confidential · do not distribute, process, or use in any other way
Summary
Twelve page-type wireframe templates were defined and adapted for the eleven priority offers, covering all 229 planned pages. A conversion and trust strategy specifies the paths to the 15-minute consultation and the trust elements each page family needs, with every proof element kept as a visibly labelled placeholder until you supply approved material. Nothing is published and no working forms are switched on.
Key Findings / Decisions
| # | Finding / Decision | Impact | Status |
|---|---|---|---|
| 1 | 12 page-type wireframe templates and 11 priority offer adaptations cover all 229 planning nodes. | High | Agreed |
| 2 | Consultation path: visitors book available 15-minute slots directly; booking fields confirmed as name, e-mail, company, phone, topic picker, plus the visitor’s challenge/goal and context. | High | Agreed |
| 3 | Trust strategy: every customer reference, logo, testimonial, certification and statistic stays a labelled placeholder pending your input and publication approval. | High | Agreed |
| 4 | Wireframes are assessment recommendations — not final marketing copy, visual design or working forms. | Medium | Agreed |
Deliverables Produced in This Phase
- D8 — Wireframe Structure (Markdown), later updated with the Phase 7 token annotations
- D9 — Conversion & Trust Strategy (Markdown)
- Phase4_Page_Strategy CSV and Phase4_UX_Conversion JSON
Open Questions
- Booking confirmation flow, privacy handling text and the topic picker list remain pending.
- Customer evidence for the trust elements awaits your input.
Customer Feedback
[Space for written customer comments after review]
Approval
- Customer approves this phase and confirms to proceed
Silverbush AG © www services · EVOCEAN GmbH · 02.Nov.2026 · Page 1 of 1
Silverbush Website Build Services · Phase 5 of 10
Phase 5 — Content Rewrite
Project: EVOCEAN GmbH | Website: https://www.evocean.com Status: [ ] Draft [ ] In Review [ ] Approved Reviewed by: _______________ Date: _______________
© Silverbush AG — confidential · do not distribute, process, or use in any other way
Summary
English editorial drafts were written for all 229 planning nodes: 40 complete drafts for the priority pages, 116 partial drafts where source or legal review is still pending, and 73 gated placeholders. Every entry keeps the original source block for review and visibly labels every placeholder and new recommendation — 889 placeholder and 231 recommended/new labels in total. Nothing is translated or published.
Key Findings / Decisions
| # | Finding / Decision | Impact | Status |
|---|---|---|---|
| 1 | 40 complete, 116 partial and 73 gated English drafts across all 229 planning nodes. | High | Agreed |
| 2 | The home page draft is built on your positioning input (niche boutique, eye-level partnership, tools applied in keeping with their underlying approach) without invented outcomes or guarantees. | High | Agreed |
| 3 | The DOORS Next Evaluation package copy you supplied is incorporated; customer and project names stay placeholders. | Medium | Agreed |
| 4 | All original source text blocks are retained, and every placeholder is visibly labelled for your review. | Medium | Agreed |
Deliverables Produced in This Phase
- D10 — Complete Website Texts (Markdown, website-texts JSON and copy-register CSV), later updated with SEO and i18n companions
Open Questions
- Customer references, legal text and evidence remain placeholders awaiting your input.
- German translation starts only after English is finalised and approved.
Customer Feedback
[Space for written customer comments after review]
Approval
- Customer approves this phase and confirms to proceed
Silverbush AG © www services · EVOCEAN GmbH · 02.Nov.2026 · Page 1 of 1
Silverbush Website Build Services · Phase 6 of 10
Phase 6 — Multilingual Structure
Project: EVOCEAN GmbH | Website: https://www.evocean.com Status: [ ] Draft [ ] In Review [ ] Approved Reviewed by: _______________ Date: _______________
© Silverbush AG — confidential · do not distribute, process, or use in any other way
Summary
The language model keeps English as the master language, reserves German counterparts under /de/ and retains the French pages at their current addresses. All 229 planning nodes are classified: 93 English master pages, 67 German counterparts, 37 German legacy sources and 32 French pages. Hreflang clusters, the language switcher and the localisation rules are specified. No translation, publication or redirect takes place.
Key Findings / Decisions
| # | Finding / Decision | Impact | Status |
|---|---|---|---|
| 1 | English is authored and approved first; German counterparts are translated only after English is finalised, possibly with an internal approval workflow in the back end. | High | Agreed |
| 2 | French pages keep their current addresses with self-referencing hreflang only; no new French translation until you activate it. | High | Agreed |
| 3 | x-default points to English; the five topic subdomains keep their own language setup. | Medium | Agreed |
| 4 | German legacy sources without an English pair stay under review; nothing is deleted or redirected. | Medium | Open |
Deliverables Produced in This Phase
- D11 — Multilingual Structure Plan (Markdown, multilingual JSON)
- Phase6_Language_Register CSV and Phase6_Sitemap_Language_Annotations CSV
Open Questions
- Timing of the German translation and the approval-workflow requirements in the back end.
- Retention decisions for the 37 German legacy sources without an English pair.
Customer Feedback
[Space for written customer comments after review]
Approval
- Customer approves this phase and confirms to proceed
Silverbush AG © www services · EVOCEAN GmbH · 02.Nov.2026 · Page 1 of 1
Silverbush Website Build Services · Phase 7 of 10
Phase 7 — Design Concept
Project: EVOCEAN GmbH | Website: https://www.evocean.com Status: [ ] Draft [ ] In Review [ ] Approved Reviewed by: _______________ Date: _______________
© Silverbush AG — confidential · do not distribute, process, or use in any other way
Summary
The design concept evolves the existing EVOCEAN brand rather than rebranding, built on the token pack v2.0 you supplied: 18 light/dark token pairs around the logo purple, 24 contrast checks that all pass WCAG AA, and all 8 design-debt items from Phase 1 resolved. A complete favicon set — ICO, PNG sizes, SVG and web manifest — was rendered from the EVOCEAN mark. The concept is assessment-only and is not applied to the live website.
Key Findings / Decisions
| # | Finding / Decision | Impact | Status |
|---|---|---|---|
| 1 | Direction: evolve the existing brand, no rebrand — modern, professional, minimal, high trust, clean typography, mobile first. | High | Agreed |
| 2 | The client token pack v2.0 governs colours and typography (purple #6B2D92, dedicated dark theme); the master 2008 EPS logo remains the print reference. | High | Agreed |
| 3 | All 24 token contrast checks pass WCAG AA, and all 8 design-debt items from D4 Part B are resolved in D12. | Medium | Agreed |
| 4 | The favicon set (8 files) is a deliverable only and never replaces the app’s or the live site’s icons. | Medium | Agreed |
Deliverables Produced in This Phase
- D12 — New Design System (Markdown, design-system JSON and contrast CSV)
- D13 — Complete Favicon Set: 8 files (ICO, PNG 16/32/180/192/512, SVG, webmanifest)
- D8 [UPDATED] — Wireframe Structure token companion
Open Questions
- Your approval of the design concept is still pending before any build work starts.
Customer Feedback
[Space for written customer comments after review]
Approval
- Customer approves this phase and confirms to proceed
Silverbush AG © www services · EVOCEAN GmbH · 02.Nov.2026 · Page 1 of 1
Silverbush Website Build Services · Phase 8 of 10
Phase 8 — SEO Structure
Project: EVOCEAN GmbH | Website: https://www.evocean.com Status: [ ] Draft [ ] In Review [ ] Approved Reviewed by: _______________ Date: _______________
© Silverbush AG — confidential · do not distribute, process, or use in any other way
Summary
Every one of the 229 planned pages received an SEO specification: 77 English pages carry a ready title and meta description, while 152 remain pending because German translation, French retention or evidence gates come first. Titles stay within 60 characters, descriptions within 155, with DACH market focus, Swiss spelling (no ß), per-page schema.org types, internal linking pathways and indexing rules. A llms.txt draft prepares the site for AI search. The German phone number +49 89 215 525 34 is specified alongside the Swiss number.
Key Findings / Decisions
| # | Finding / Decision | Impact | Status |
|---|---|---|---|
| 1 | 77 English titles and meta descriptions ready; 152 pages pending by language or evidence gate — planned only, nothing published. | High | Agreed |
| 2 | Keyword and internal-linking rules with DACH market focus and Swiss spelling (no ß). | High | Agreed |
| 3 | schema.org types per page family and a llms.txt draft for AI search readiness. | Medium | Agreed |
| 4 | German phone number +49 89 215 525 34 recorded alongside the Swiss number. | Medium | Agreed |
Deliverables Produced in This Phase
- D14 — SEO Structure (Markdown, SEO JSON and SEO register CSV)
- D15 — AI Search Optimisation (Markdown and llms.txt draft)
- D10 [UPDATED] and D6 [UPDATED] — SEO companions for the website texts and sitemap
Open Questions
- German SEO copy waits for the approved German translation.
- Indexing of gated pages (evidence, legal, archives) pending your approval.
Customer Feedback
[Space for written customer comments after review]
Approval
- Customer approves this phase and confirms to proceed
Silverbush AG © www services · EVOCEAN GmbH · 02.Nov.2026 · Page 1 of 1
Silverbush Website Build Services · Phase 9 of 10
Phase 9 — Consolidation & Final Review
Project: EVOCEAN GmbH | Website: https://www.evocean.com Status: [ ] Draft [ ] In Review [ ] Approved Reviewed by: _______________ Date: _______________
© Silverbush AG — confidential · do not distribute, process, or use in any other way
Summary
All 17 deliverables from Phases 1–8 were verified as present, complete and mutually consistent, and all nine cross-checks passed. Your answers to the Phase 1 open questions were recorded in a D1 [UPDATED] companion, and every placeholder and recommended/new label was logged — 1,954 placeholder and 231 recommended/new labels across 13 files. The build sequence and the complete deliverables index close the assessment. Nothing is published or deployed.
Key Findings / Decisions
| # | Finding / Decision | Impact | Status |
|---|---|---|---|
| 1 | All nine cross-checks passed: deliverables present and consistent, D14 titles match D10 texts, favicon.ico at domain root, design debt resolved, placeholder labels logged, D1 Markdown and PDF identical. | High | Agreed |
| 2 | D1 open questions stand at 3 answered, 3 pending and 1 deferred; the historical D1 report is preserved unchanged. | Medium | Open |
| 3 | The recommended build order starts with the design system and global layout, then homepage, high-traffic pages, remaining pages, multilingual variants, SEO metadata and favicon deployment. | Medium | Agreed |
Deliverables Produced in This Phase
- D16 — Lovable Build Sequence (Markdown)
- D17 — Complete Deliverables Index: status table for all 17 deliverables (Markdown)
- D1 [UPDATED] — Open Questions Answered (Markdown)
- Phase9_Consolidation JSON and Phase9_Placeholder_Log CSV
Open Questions
- Canonical contact e-mail (info@evocean.com used in the plan; confirmation pending).
- Publication approval for certifications, client logos and testimonials.
- Server findings (debug.log, PHP) remain with the hosting partner.
- B2G / public-sector proof deferred by you.
Customer Feedback
[Space for written customer comments after review]
Approval
- Customer approves this phase and confirms to proceed
Silverbush AG © www services · EVOCEAN GmbH · 02.Nov.2026 · Page 1 of 1
Bonus — Digital Strategy Analysis
All entries below are our derivations [+] from the Phase 1–9 findings; no external market data, competitor names or statistics are invented.
| Area | Finding / Recommendation | Basis |
|---|---|---|
| Digital positioning | EVOCEAN is a niche boutique with deep tool expertise and eye-level partnerships; the current website undersells this positioning (score 41/100, no clear value proposition on the home page). The planned structure leads with customer needs and the five topic sites. | Phase 1 scorecard [+] · Phase 2 client positioning input |
| Weaknesses of the current website | Public server debug log and end-of-life PHP; home page without H1 or a guiding CTA; legacy offers mixed with current ones; two of five subdomains unlinked; dated imagery; generic contact form. | Phase 1 findings |
| Missed SEO opportunities | 115 of 179 pages without meta description, no structured data, no llms.txt, helper pages in the sitemap, and no pages for the priority services (IBM ELM consulting, Rhapsody training hub, Perforce P4 for CAD/Unity). All are addressed in the D14/D15 plan. | Phase 1 [+] · Phase 8 |
| Missed trust-building opportunities | No customer logos, testimonials or case-study teasers on the home page, and founding-year figures that conflict; proof spaces are reserved as placeholders awaiting your approved input. | Phase 1 [+] · Decision 4 |
| Typical competitor structures (IT / software / SaaS) | Typical stronger competitors follow a repeating pattern: a need-based home entry, one focused page per solution or use case, visible customer evidence near the top, a resource hub, and a low-friction booking or trial path. The planned architecture adopts these patterns without copying any specific competitor site. | Derivation [+] |
| Recommended additional pages | The 13 gap briefs from Phase 2 already cover the recommended additions: IBM ELM consulting and administration, Rhapsody training hub, Perforce P4 (incl. CAD/Unity), P4 Plan as Jira alternative, ReqIF, Digital Adoption, Worktransformation, EVOLVIA, Life Sciences, Strategic AI Collaboration, and clearly labelled public archives. | Phase 2 gap briefs |