EVOCEAN website assessment and blueprint: ten-phase case study
Phase 10 of 10 · Blueprint documentation
EVOCEAN blueprint documentation
9 phase blueprints · 1 master blueprint · 02.Nov.2026 · ready for review
Phase 10 complete: review each phase and mark the approval checkbox. No live website changes.
Phase 9 of 10 · Consolidation & final review
EVOCEAN consolidation
D16 build sequence · D17 deliverables index · 10/11 cross-checks passed
Phase 9 complete: confirm to continue. No live website changes.
Phase 8 of 10 · SEO structure
EVOCEAN SEO structure
D14 SEO structure · D15 AI search · 229 pages specified
Phase 8 baseline retained · No live website changes.
Phase 7 of 10 · Design concept
EVOCEAN design concept
D12 design system · D13 favicon set · D8 [UPDATED] · 24 contrast checks pass AA
Phase 7 baseline retained · No live website changes.
Phase 6 of 10 · Multilingual structure
EVOCEAN multilingual structure
D11 · English master, German counterparts, French retained · 229 planning nodes
Phase 6 baseline retained · No live website changes.
Phase 5 of 10 · Content rewrite
EVOCEAN website texts
D10 · English editorial drafts · 229 planning nodes represented · Pending inputs clearly marked
Phase 5 baseline retained · No live website changes.
Phase 4 of 10 · UX and conversion optimisation
EVOCEAN UX and conversion strategy
D8 and D9 · 12 page-type wireframes · 229 planning nodes covered
Approved Phase 4 baseline retained · No live website changes.
Phase 3 of 10 · New website architecture
EVOCEAN architecture and sitemap
D6 and D7 · D5 v1.6 baseline · 242 source dispositions · 5 independent topic sites
Phase 3 baseline retained · No structural changes in Phase 4.
Phase 2 of 10 · Content mapping
EVOCEAN content map
D5 · 179 HTML sources · 242 mapped records · 13 missing-content briefs
Phase 2 baseline · D5 v1.6 retained
Phase 1 of 10 · Full website analysis
www.evocean.com
Solid content base and fast pages, but critical server exposure (public debug.log, EOL PHP) and a home page without H1 or clear CTA. Overall 41/100.
Unique pages
179
Assets catalogued
78
Median words / page
565
Issues H · M · L
5 · 16 · 11
Scorecard
- Technical SEO4/10
Sitemap and canonicals exist, but 115/179 pages lack meta description, 168 titles exceed 60 chars, home has no H1, sitemap lists 8 internal helper pages.
- AI search readiness4/10
All AI crawlers receive full server-side HTML (200). No llms.txt, no Organization/Service/Product schema, no FAQ content.
- Performance7/10
Desktop LCP 0.85-1.54 s; simulated mobile LCP 1.9-2.1 s; CLS ~0. TTFB ~0.6-0.7 s with no-cache headers.
- Content depth5/10
Median 565 words/page; deep product pages, but legacy offers (Watson IoT, DOORS classic) and no pages for IBM ELM consulting, Rhapsody training hub, Perforce P4 for CAD/Unity.
- Trust / proof4/10
8 EN customer stories, partner pages, memberships; but '1880 Founded' and '20+ customers' figures conflict with 2006 founding; no logos/testimonials on home.
- Conversion3/10
Home has one CTA 'Learn more'; contact page is a generic form; no booking, no service-specific lead paths, newsletter form only.
- Design consistency4/10
Roboto + #4178BE consistently used, but logo colours (#5A267D/#603422) differ from UI blue; home hero is text-only with hashtags; dated imagery.
- Accessibility3/10
278/311 image references lack alt text; home has no H1; primary blue 4.51:1 passes AA body; teal #6BB1C9 fails (2.4:1).
- Security (Sicherheit)3/10
10 − 2×2 H − 2×1 M − 2×0.5 L = 3.0. Public 469 MB debug.log and EOL PHP 8.1 exposed.
Key findings
- HCritical security exposure on the live server
/wp-content/debug.log is publicly downloadable (469 MB) and the server announces PHP 8.1.34, which is end-of-life. Security score 3.0/10.
- HHome page does not guide B2B buyers
The home page has 0 H1 headings, 1 CTA ('Learn more') and a text-only hero with hashtags. 19 products and 12 services sit in mega menus without prioritisation; 2 of 5 live subdomains (worktransformation, evolvia) are not linked.
- MSEO and accessibility basics missing at scale
115 of 179 pages have no meta description, 165 have no og:image, and 278 of 311 image references have no alt text. Sitemap exposes 8 '…-this-is-not-display' helper pages.
Top 10 actions
- 1XS
Delete /wp-content/debug.log and block *.log
Public 469 MB log may leak paths, queries, user data
- 2S
Upgrade PHP to supported 8.3/8.4 and hide X-Powered-By
PHP 8.1 EOL; CVE-2026-109618/9 (PHP2Shell)
- 3S
Add HSTS, X-Frame-Options, X-Content-Type-Options, CSP
No security headers present
- 4M
Define one clear home value proposition with H1 and primary CTA
Home has no H1 and only 'Learn more'
- 5L
Build hubs for IBM ELM consulting, Rhapsody training and Perforce P4
Key services without dedicated pages
- 6XS
Link all 5 live subdomains from the home page
worktransformation & evolvia not linked from main site
- 7M
Write meta descriptions and shorten titles
115 pages without meta description, 168 titles > 60 chars
- 8S
Add alt text to all content images
278/311 references without alt
- 9S
Clean sitemap and fix broken assets
8 helper pages in sitemap; 6 broken assets; 1 404 product page
- 10S
Add Organization/Service/Product schema and llms.txt
Weak machine-readable entity data
Phase 1 deliverables
Open questions for the client
- 1Keep French (25 pages) in the relaunch?blocks Phase 2
- 2Which contact e-mail is canonical (.com/.ch/.de)?blocks Phase 3
- 3Certifications, client logos and testimonials we may publish?blocks Phase 3
- 4Which legacy products are still sold (Watson IoT, DOORS classic, Hansoft, Node-RED, ConDisSca)?blocks Phase 2
- 5Who fixes the server findings (debug.log, PHP) — hosting partner?blocks now
- 6Should subdomains stay separate or move under evocean.com paths?blocks Phase 2
- 7Is there B2G / public-sector proof to show?blocks Phase 2